March 2026

1 Matcha in Cafés Is Not the Same as Traditional Matcha When cafés evaluate matcha, they are not tasting it the way tea professionals do. Traditional matcha evaluation focuses on: aromaumamisweetnessaftertaste But beverage brands look at something different: How matcha performs inside a drink. Most café drinks contain milk, fruit, yogurt, or coconut water. That

4 Starting a matcha brand has become increasingly popular in recent years. With the rise of specialty coffee culture, wellness products, and functional beverages, matcha has moved from a niche Japanese tea to a global premium ingredient. Many entrepreneurs are launching online matcha brands through Shopify, Amazon, or specialty café concepts. But one of the

What Happens If You Choose the Wrong Matcha Grade for Your Brand? 4 Launching a matcha product sounds simple, but one of the most common mistakes new brands make is choosing the wrong matcha grade. Many beverage brands assume all matcha powders behave the same way. In reality, the grade of matcha has a major

The global wellness market is rapidly evolving, and functional beverages are becoming one of the fastest-growing categories. Among them, functional matcha powder is gaining attention from brands looking to combine traditional green tea with modern health ingredients. From nootropic matcha blends to mushroom matcha drinks, many startups and wellness brands are exploring this category as