Matcha has transformed from a traditional Japanese tea into a global superfood, gaining traction in beverages, food products, cosmetics, and nutraceuticals. Between 2025 and 2030, the global market is expected to expand steadily, fueled by consumer demand for natural, functional, and premium products.
1. Global Market Size Projection
Year
Estimated Market Size (USD Billion)
CAGR (2025–2030)
2025
3.5
–
2026
4.1
~7.5%
2027
4.4
~7.2%
2028
4.9
~7.3%
2029
5.2
~7.1%
2030
5.6
~7.0%
Insight: The matcha industry is projected to grow from USD 3.5B in 2025 to USD 5.6B by 2030, with a CAGR of around 7–8%.
2. Regional Demand Analysis
Region
Market Share (2025)
Growth Drivers
North America
32%
Café culture, functional beverages
Europe
25%
Health awareness, premium retail
Asia-Pacific
30%
Traditional + modern applications
Middle East
7%
Halal-certified imports
Others
6%
Emerging markets
Insight: North America and Asia-Pacific lead the market, while Europe shows strong growth in premium retail.
3. Key Growth Drivers
Driver
Impact Level
Rising demand for functional drinks
High
Growth of café culture
High
Expanding applications in bakery & desserts
Medium
Nutraceuticals & supplements
High
Cosmetic industry adoption
Medium
4. Industry Segmentation (By Application)
Application
2025 Share
Growth Potential
Beverages
45%
Strong (RTD drinks, lattes)
Food/Bakery
25%
Moderate growth
Nutraceuticals
15%
Strong growth
Cosmetics
10%
Niche, rising
Others
5%
Emerging uses
5. Challenges to Consider
Challenge
Description
High production cost
Shading + manual harvesting add expenses
Supply chain concentration
Few regions dominate production
Certification barriers
Organic, Halal, Kosher requirements
Shelf life concerns
Matcha is sensitive to light & air
Price volatility
Demand fluctuations impact wholesale
Conclusion
The global matcha market is forecast to expand significantly by 2030, supported by health-conscious consumers, expanding applications, and premium product positioning. For B2B buyers, the opportunity lies not only in sourcing competitively but also in aligning with certifications, packaging innovation, and market-specific demands.
