Introduction
Jordan’s beverage sector is modernizing rapidly, with growing demand for healthy drinks in Amman cafés, hotels, and retail stores. While smaller than Gulf states, Jordan is an emerging market where matcha suppliers can expand through Halal-certified wholesale and OEM solutions.
1. Matcha Market in Jordan
| Factor | Market Status |
|---|---|
| Consumer demand | Rising in cafés, hotels, and specialty stores in Amman |
| Import sources | Primarily Japan & China, often via UAE logistics hubs |
| Certifications | Halal mandatory, Organic preferred |
| Market channels | Cafés, hotels, retail chains, e-commerce |
👉 Insight: Jordan often leverages UAE or Saudi Arabia as re-export hubs to simplify logistics.
2. Types of Matcha Suppliers in Jordan
| Supplier Type | Description | Suitable Buyers |
|---|---|---|
| Local Distributor | Imports bulk matcha, resells locally | Cafés, hotels |
| OEM Service Provider | Provides private label tins/pouches | Retail brands |
| Regional Importer | Supplies via UAE/Saudi re-export hubs | Supermarkets, wholesalers |
3. Key Purchasing Considerations
| Factor | Why Important |
|---|---|
| Halal certification | Required for all imports |
| MOQ | Bulk 10–20 kg, OEM 500+ units |
| Packaging | Foil bags, retail tins, pouches |
| Price drivers | Grade, Halal certification, re-export logistics |
4. Procurement Process in Jordan
| Step | Buyer’s Action |
|---|---|
| Supplier review | Verify Halal certification |
| Sampling | Import trial batch |
| Bulk order | 10–50 kg or OEM packs |
| Import clearance | Requires Halal cert + HS code |
| Distribution | Cafés, hotels, retail outlets |
5. FAQ
Q1: Can I buy matcha wholesale in Jordan?
A: Yes, via local distributors or imports through UAE/Saudi hubs.
Q2: Is Halal certification required in Jordan?
A: Yes, Halal certification is mandatory.
Q3: What is the MOQ for OEM packaging?
A: Usually 500–1000 tins or pouches.
Conclusion
Jordan’s matcha market is small but growing, especially in urban cafés and retail. Businesses should focus on Halal-certified suppliers and leverage UAE/Saudi hubs for smooth logistics.