Introduction
Thailand has become a rising hub for tea, bubble tea, and café culture in Southeast Asia. With growing demand for healthy beverages, matcha is now a popular choice for cafés, bakeries, and retail brands. Partnering with the right matcha supplier in Thailand ensures Halal compliance, reliable supply, and OEM packaging options for business growth.
1. Matcha Market in Thailand
| Factor | Market Status |
|---|---|
| Consumer demand | Strong in cafés, bubble tea shops, bakeries |
| Import sources | Japan & China dominate supply |
| Certification | Halal & Organic preferred |
| Market channels | Foodservice, retail tins/pouches, e-commerce |
👉 Insight: Bubble tea and café chains are the biggest drivers of Thailand’s matcha imports.
2. Types of Matcha Suppliers in Thailand
| Supplier Type | Description | Suitable Buyers |
|---|---|---|
| Local Distributor | Imports bulk matcha, resells in Bangkok and nationwide | Cafés, bakeries |
| OEM Service Provider | Offers private label tins, pouches, stick packs | Retail brands |
| Direct Importer | Large wholesalers sourcing directly from Japan/China | Distributors, food chains |
3. Key Purchasing Considerations
| Factor | Why It Matters |
|---|---|
| Certification | Halal + Organic are key for consumer trust |
| MOQ | Usually 10–20 kg for bulk, 500+ units for OEM |
| Packaging | Bulk foil bags vs retail tins/pouches |
| Pricing | Based on grade (Culinary, Premium, Ceremonial) & volume |
4. Procurement Process in Thailand
| Step | Buyer’s Action |
|---|---|
| Supplier review | Check Halal/Organic certification |
| Sampling | Test 100–500 g before bulk order |
| Bulk purchase | Place 10–100 kg wholesale order |
| Import clearance | Customs requires HS code + certification |
| Distribution | Supply to bubble tea shops, cafés, and retailers |
5. FAQ
Q1: Can I buy matcha wholesale in Thailand?
A: Yes, through local distributors in Bangkok or by importing directly.
Q2: Do I need Halal certification for retail sales?
A: Highly recommended, as Halal-certified products are preferred in the Thai market.
Q3: What is the MOQ for OEM matcha packaging?
A: Usually 500–1,000 tins or pouches depending on supplier.
Conclusion
Thailand’s matcha market is fueled by cafés, bakeries, and bubble tea shops. Buyers should prioritize Halal-certified suppliers and consider OEM packaging to capture retail opportunities