Introduction
Tunisia has a vibrant tea culture and a growing demand for healthy beverages such as matcha. With Tunis and Sfax leading the café and retail sectors, opportunities for matcha suppliers in Tunisia are expanding, especially when offering Halal-certified wholesale and OEM private label solutions.
1. Matcha Market in Tunisia
| Factor | Market Status |
|---|---|
| Consumer demand | Rising in cafés, hotels, and health food stores |
| Import sources | Japan & China dominate |
| Certifications | Halal mandatory, Organic optional |
| Market channels | Cafés, hotels, supermarkets, e-commerce |
👉 Insight: Tunisia often imports through France, Spain, or UAE re-export hubs, making logistics easier.
2. Types of Matcha Suppliers in Tunisia
| Supplier Type | Description | Suitable Buyers |
|---|---|---|
| Local Distributor | Imports bulk and supplies to cafés and hotels | Cafés, bakeries, supermarkets |
| OEM Service Provider | Offers branded tins/pouches | Retail brands |
| Regional Importer | Sources via France/Spain/UAE hubs | Supermarkets, wholesalers |
3. Key Purchasing Considerations
| Factor | Why Important |
|---|---|
| Halal certification | Mandatory for all food imports |
| MOQ | Bulk 10–20 kg, OEM 500+ packs |
| Packaging | Foil bags, tins, pouches |
| Price drivers | Matcha grade, Halal certification, shipping cost |
4. Procurement Process in Tunisia
| Step | Buyer’s Action |
|---|---|
| Supplier review | Verify Halal certification |
| Sampling | Import trial batch |
| Bulk order | 10–50 kg or OEM tins/pouches |
| Import clearance | Requires Halal cert + HS code |
| Distribution | Cafés, hotels, supermarkets |
5. FAQ
Q1: Can I buy matcha wholesale in Tunisia?
A: Yes, via local distributors or imports through France/Spain/UAE hubs.
Q2: Is Halal certification required in Tunisia?
A: Yes, it is mandatory.
Q3: What is the MOQ for OEM matcha packaging?
A: Typically 500–1000 units.
Conclusion
Tunisia’s established tea culture and rising health beverage demand make it a promising matcha market. Partnering with Halal-certified suppliers and using France/Spain/UAE re-export hubs ensures smooth market entry.