Introduction
Vietnam’s young consumers and growing café culture are driving strong demand for matcha. With the popularity of bubble tea chains, bakeries, and online retail, businesses need reliable matcha suppliers in Vietnam that can offer bulk supply, OEM packaging, and food safety certifications.
1. Matcha Market in Vietnam
| Factor | Market Status |
|---|---|
| Consumer demand | Strong in bubble tea chains & cafés |
| Import sources | Japan & China supply most matcha |
| Certifications | HACCP, Organic, Halal (for Muslim-friendly outlets) |
| Channels | Foodservice, retail packs, e-commerce |
👉 Insight: Vietnam’s young demographic makes cafés and bubble tea the fastest-growing channels for matcha.
2. Types of Matcha Suppliers in Vietnam
| Supplier Type | Description | Suitable Buyers |
|---|---|---|
| Local Distributor | Imports matcha and supplies to cafés | Cafés, bakeries |
| OEM Service Provider | Offers tins, pouches, stick packs with branding | Retail brands |
| Direct Importer | Imports bulk directly from overseas suppliers | Distributors, food chains |
3. Key Purchasing Considerations
| Factor | Why Important |
|---|---|
| Certification | HACCP & Organic are crucial for food safety |
| MOQ | Bulk orders typically 10–20 kg, OEM starts at 500+ packs |
| Packaging | Bulk foil bags for distributors, retail tins/pouches for brands |
| Pricing | Driven by grade (Culinary, Premium, Ceremonial) & order size |
4. Procurement Process in Vietnam
| Step | Buyer’s Action |
|---|---|
| Supplier review | Check HACCP/Organic certifications |
| Sample testing | Order 100–500 g before wholesale purchase |
| Bulk order | 10–100 kg for foodservice or retail |
| Import clearance | HS code + certification required |
| Distribution | Supply to bubble tea shops, cafés, and retailers |
5. FAQ
Q1: Can I buy matcha wholesale in Vietnam?
A: Yes, through local distributors or direct imports from Japan/China.
Q2: Is Halal certification required?
A: Not mandatory, but useful for Muslim-friendly cafés and export opportunities.
Q3: What is the MOQ for OEM matcha packaging?
A: Typically 500–1,000 tins or pouches depending on supplier.
Conclusion
Vietnam’s matcha market is expanding rapidly, driven by bubble tea, cafés, and e-commerce. Reliable suppliers with certifications and OEM services allow businesses to tap into this growing demand.