Introduction
Indonesia has a strong tea culture and a rapidly growing café and bubble tea market. With rising consumer interest in health and wellness, matcha has become an in-demand product. For cafés, bakeries, and distributors, partnering with the right matcha supplier in Indonesia ensures access to Halal-certified, organic, and competitively priced matcha.
1. Matcha Market in Indonesia
| Factor | Market Status |
|---|---|
| Consumer demand | Rising in cafés, bakeries, bubble tea chains |
| Import sources | Mainly Japan & China |
| Certification needs | Halal, Organic, HACCP |
| Market channels | Foodservice, retail packs, e-commerce |
👉 Insight: Indonesia’s large Muslim population makes Halal-certified matcha a must-have for cafés and retailers.
2. Types of Matcha Suppliers in Indonesia
| Supplier Type | Description | Suitable Buyers |
|---|---|---|
| Local Distributor | Imports bulk matcha and resells domestically | Cafés, bakeries |
| OEM Service Provider | Offers custom tins, pouches, private label | Retail brands |
| Direct Importer | Imports directly from Japan/China factories | Large wholesalers |
3. Key Purchasing Considerations
| Factor | Why Important |
|---|---|
| Halal certification | Mandatory for mainstream market entry |
| MOQ (Bulk) | Typically 10–20 kg minimum |
| Packaging | Bulk foil bags, tins, or stick packs |
| Pricing | Driven by grade (Culinary, Premium, Ceremonial), volume, and packaging |
4. Typical Procurement Process
| Step | Buyer’s Action |
|---|---|
| Supplier check | Verify Halal & Organic certifications |
| Sampling | Order 100–500 g test samples |
| Bulk order | 10–100 kg for wholesale |
| Import & clearance | HS code + Halal certificate required |
| Distribution | Cafés, bakeries, retail channels |
5. FAQ
Q1: Can I buy matcha wholesale in Indonesia?
A: Yes, either from local distributors or by importing directly from Japan/China.
Q2: Is Halal certification required?
A: Yes, it is critical for selling in cafés, retail, and online markets.
Q3: What is the MOQ for OEM packaging?
A: Usually 500–1000 units for tins or pouches.
Conclusion
The Indonesian matcha market is expanding quickly. To succeed, buyers must prioritize Halal-certified suppliers and consider whether to work with local distributors or import directly. Wholesale and OEM packaging options allow businesses to capture opportunities across cafés, bakeries, and retail.