Introduction
India’s tea culture is world-famous, but beyond traditional chai, consumers are increasingly exploring health-focused drinks. Matcha has gained popularity in cafés, nutrition brands, and health-conscious households. For businesses, finding a reliable matcha supplier in India ensures access to wholesale matcha powder, organic certifications, and OEM packaging options.
1. Matcha Market in India
| Factor | Market Status |
|---|---|
| Consumer demand | Growing in cafés, health food stores, e-commerce |
| Import sources | Primarily Japan & China |
| Certifications | FSSAI (mandatory), Organic, Halal/Kosher for niche markets |
| Market channels | Nutrition brands, cafés, online retail |
👉 Insight: The fastest-growing segment is nutraceuticals and supplements, where matcha is used in capsules, protein powders, and functional foods.
2. Types of Matcha Suppliers in India
| Supplier Type | Description | Suitable Buyers |
|---|---|---|
| Local Distributor | Imports bulk matcha and resells across India | Cafés, bakeries |
| OEM Provider | Offers tins, pouches, stick packs with custom branding | Retail & health brands |
| Direct Importer | Large wholesalers sourcing from Japan/China | Distributors, food companies |
3. Key Purchasing Considerations
| Factor | Why Important |
|---|---|
| Certification | FSSAI approval is mandatory; Organic certification adds market value |
| MOQ | Bulk usually 10–20 kg; OEM starts from 500+ packs |
| Packaging | Foil bags (bulk) vs tins/pouches (retail) |
| Price Drivers | Grade (Culinary, Premium, Ceremonial), certification, and order volume |
4. Procurement Process in India
| Step | Buyer’s Action |
|---|---|
| Supplier check | Verify FSSAI license & Organic certificate |
| Sample testing | Order 100–500 g for evaluation |
| Bulk order | 10–100 kg for wholesale buyers |
| Import clearance | Requires HS code + FSSAI compliance |
| Distribution | Supply to cafés, nutrition brands, online stores |
5. FAQ
Q1: Can I source matcha wholesale in India?
A: Yes, via local distributors or direct imports from Japan/China.
Q2: Is FSSAI certification required for matcha?
A: Yes, FSSAI is mandatory for all food imports in India.
Q3: What is the MOQ for OEM packaging?
A: Typically 500–1,000 tins/pouches depending on supplier.
Conclusion
India’s matcha market is expanding beyond cafés to include nutrition and health products. Choosing a supplier with FSSAI and organic certifications ensures compliance and positions your business to capture this growing demand.